Day three: Little Media

Today i've written some business profiles for the Business Profiles section of the printed magazine. 
The interview questions were supplied for me. 

Charlotte Pearl was set a challenge, made by her then boyfriend and now Husband and business partner, to make a bag that she liked. She quickly went on to learn how to use the sewing machine and her business started out in fashion selling, in shops such as Harrods. When Charlotte had her first child Amelia, her husband once again told her to make a changing bag that’s better than anything out there. The result was the Yummy Mummy colourful bag.

What makes Pink Lining unique?

I have tried to create a product that not only fulfils all the functional aspects required of our products but also incorporates style with a sense of fun. The pink lining interior which not only is the signature label- highlighting our philosophy that it is also what is on the inside that counts- to the slogans on the front of the bag and the easily identifiable prints.

How does running a business fit around a busy home life?

Having three children is a challenge albeit the most wonderful, fulfilling one! Throw in tons of emails, phone calls, deadlines etc and it’s tough. I have a wonderful team of people in our office that do a great job of helping to grow our lovely brand

What plans have you got for the future?

We are very excited about the launch of PL Child, a children’s accessories range launching in Mamas & Papas.  Looking further ahead we want to carry on engaging with and listening to our customers and coming up with more products.

Words: 266

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